Company and brand records
Consent records are stored with their company, brand and source-system information.
Centralized Consent ManagementIntegrated with SAP, CRM and ERP systems
Manage consent records from your group’s SAP, Salesforce, CRM/xCRM and ERP applications in one place. Track data from dozens of companies by company and brand, and connect to İYS through its API.
Tosyalı HoldingSAP integration case study →SAP
Salesforce
Dynamics 365
API
Consent management across group companies
Within a holding company, consent records are stored in separate CRM and ERP systems, websites, stores and call centers. We connect these systems through APIs so the group can manage its consent database centrally. Each record keeps its company, brand and source information.
Company and brand records
Each consent record is stored with the company, brand and source system it belongs to.
Data transfer between applications
Records from CRM, xCRM, ERP and custom applications are transferred to the central database through APIs.
Central monitoring
Consent status, İYS transfer results and updates sent to source systems can be checked in one place.
How consent data moves between systems
Companies and data sources
- Holding and group companies
- SAP, ERP and CRM/xCRM
- Web, mobile, stores and call centers
Central consent database
Company and brand · consent status · record history
Connected applications
- SAP, Salesforce and other CRM/ERP
- Marketing and communication apps
- İYS API
CRM, xCRM and ERP connections
We integrate SAP, Salesforce, Microsoft Dynamics 365 and custom applications through APIs. Group companies can use different software. Consent records in each system are matched to the central database, and updates are sent to the relevant applications.
Integration scope is planned around the product and version in use, available API access, data fields and business workflows.
SAP consent data integration
We match customer and communication records in SAP with the central consent database. Consent changes, opt-outs and transfer results are sent to the relevant systems through the connections agreed for the project.
- Map source records and data fields
- Transfer consent and opt-out updates
- Return processing results to source systems
- Compare and reconcile records
İYS API integration
Use the API of İYS, Türkiye’s Message Management System, to transfer commercial communication opt-ins and opt-outs for the relevant company and brand. Match consent changes and processing results from İYS to central records and return updates to your CRM and ERP applications.
Transfer opt-ins and opt-outs
Send consent changes from source applications to İYS for the relevant brand.
Return updates and results
Bring consent changes from İYS and transfer results back to the relevant source systems.
Track errors and reconcile records
Monitor pending or failed transfers and track differences between source records and İYS results.
Consent and transaction tracking
CRM, xCRM and ERP integration
Data is transferred between SAP, Salesforce and other enterprise applications through APIs.
Consent and opt-out tracking
Track which applications have received consent and opt-out updates.
Transfer and error monitoring
Transfers are tracked by status: successful, pending or failed.
Reconciliation and reporting
Records in source and destination systems are compared. Differences and processing results are reported.
Processing history
The record’s source, processing time and transfer result are kept in its history.
Setup and integration
We first review the group companies, their applications and existing consent records. We then define company and brand mappings, API connections and data transfer rules.
Review existing systems
Review group companies, brands and consent records in CRM/xCRM, ERP and other applications.
Map data fields
Define field mappings, update directions and control points.
Connect APIs
Establish data exchange between source and destination systems.
Validate and launch
Verify transfer, consent, opt-out and reconciliation scenarios.
Frequently asked questions
How are different companies within a group handled?
Companies, brands and data sources are mapped at the start of the project. Records retain the context of the company and brand for which consent was collected, and transfer rules are defined accordingly. Central management does not treat every company’s records as a single shared permission.
Can Salesforce and other CRM systems connect alongside SAP?
Yes. Systems such as SAP, Salesforce and Microsoft Dynamics 365, CRM/xCRM solutions and custom applications can be integrated through APIs. The product version, available API access and data structure determine the scope of each integration.
What does the İYS API integration cover?
The project defines opt-in and opt-out transfers for the relevant company and brand, retrieval of consent changes from İYS, return of processing results to source systems, and reconciliation workflows. API access and the methods to be used are verified during setup.
Discuss your consent management project
We can review your applications and İYS connection to define the scope of your integration.
Contact us
Ulaşcan Özbas
Senior Software Development Specialist | SaaS Platforms, Backend Architecture and İYS Systems