Consent Collection Module
Ready-made consent flows for web, mobile, POS and call centre, with provable consent text management.
- Multi-channel opt-in flows
- Versioned consent text
- Time-stamped evidence
IYS Explicit Consent and Approval Management Platform
You don’t need to learn a new screen to manage the IYS process. IYS CEREZGO™ lets you manage commercial electronic message approvals and KVKK explicit consents from within the system you already use, such as SAP, Salesforce or Logo . Approval, rejection and complaint processes are synchronised bidirectionally in the background with the Message Management System (IYS); your team keeps working in its own application.
IYS bidirectional sync
Multi-channel consent collection
SAP / CRM / ERP integration
Ulaşcan Özbaş
Senior Software Development Specialist
You can get in touch directly for integration architecture, IYS API connection and go-live.
Schedule a Meeting [email protected]
Introductory Video
Our short introductory video explaining the IYS explicit consent management and API integration process.
Integration
Manage IYS from your own application
IYS CEREZGO™ is an API layer running in the background. Consent collection, uploading to IYS and rejection processing run from the screen of your own SAP, Salesforce, Logo or e-commerce system. Your team does not log in to a separate panel or learn a new interface.
Your application
SAP, Salesforce, Logo, ERP/CRM or e-commerce: the screen your team uses
IYS CEREZGO™ API
The layer that synchronises approvals, rejections and complaints bidirectionally with IYS
IYS
The national Message Management System: the legal approval record
There is only one application you need to keep in mind for IYS: the one you already use. IYS CEREZGO™ hides the approval process behind that application.
SAP
ERP
Salesforce
CRM
MS Dynamics
CRM / ERP
Logo
ERP / Accounting
E-Commerce
WooCommerce, Ticimax, Ikas
Call Centre
IVR / CC
SMS / E-mail
Delivery provider
REST API
Webhook / JSON
IYS
National system
The integration is built over a standard REST API and webhook; custom fields and data mapping are defined in the preliminary analysis phase.
For enterprise systems not on the list, a custom connectorcan be developed.
Platform
What does IYS CEREZGO™ do?
Consent collection, IYS sync, rejection management and audit records are combined in a single product.
IYS Sync Module
Bidirectional, automated data flow with IYS; bulk upload, querying and reconciliation.
- Automatic approval upload
- Rejection request feedback
- Reconciliation and error report
Integration Module
REST API, webhooks and custom connectors for SAP, CRM, ERP and e-commerce systems.
- Bidirectional data mapping
- Instant triggering via webhook
- Custom connector development
Rejection & Complaint Module
Centralised management of unsubscribes, the right of refusal and IYS complaint processes.
- One-click opt-out
- Simultaneous application across channels
- Complaint response tracking
Audit & Evidence Module
Immutable logs, consent history and audit-ready report generation.
- Immutable audit log
- Consent lifecycle history
- Audit-ready report
Compliance Dashboard
A management screen showing consent rates, channel distribution, IYS reconciliation and the KVKK relationship.
- Real-time compliance score
- Channel & campaign distribution
- KVKK inventory relationship
Legal Basis
Which obligation does it fulfil?
Sending commercial electronic messages is subject to the prior approval and IYS registration obligation. IYS CEREZGO™ fulfils this obligation in its entirety.
Framework: Law No. 6563 on the Regulation of Electronic Commerce and the Regulation on Commercial Communication and Commercial Electronic Messages. As personal data is processed for marketing purposes, the provisions of Law No. 6698 (KVKK) are also taken into account.
Legal obligations
6563
Art. 6 Prior approval requirement: The service provider must obtain the recipient’s approval before sending a commercial electronic message. Sending without approval is unlawful.
Art. 6 Prior approval requirement: The service provider must obtain the recipient’s approval before sending a commercial electronic message. Sending without approval is unlawful.
2020
IYS IYS registration requirement: With the Regulation amendment dated 4 January 2020 (Official Gazette No. 30998), service providers are required to register with IYS. Messages cannot be sent based on approvals not recorded in IYS.
IYS IYS registration requirement: With the Regulation amendment dated 4 January 2020 (Official Gazette No. 30998), service providers are required to register with IYS. Messages cannot be sent based on approvals not recorded in IYS.
6698
KVKK Explicit consent relationship: As marketing activity involves the processing of personal data, KVKK explicit consent must also be obtained and documented alongside the commercial electronic message approval.
KVKK Explicit consent relationship: As marketing activity involves the processing of personal data, KVKK explicit consent must also be obtained and documented alongside the commercial electronic message approval.
Administrative
fine Sanction: Sending without permission or with approvals not registered in IYS is subject to administrative fines. Current amounts change every year; verification from official sources is recommended.
fine Sanction: Sending without permission or with approvals not registered in IYS is subject to administrative fines. Current amounts change every year; verification from official sources is recommended.
Cases where approval is not required
- Notifications regarding an ongoing subscription, membership or partnership status
- Collection, debt reminder and information update notifications
- Messages regarding purchases, delivery and the use of goods/services
- Where the recipient is a merchant or tradesperson, messages until the right of refusal is exercised
- Informational messages within the scope of capital markets legislation
Sources: Law No. 6563 and the Regulation on Commercial Communication and Commercial Electronic Messages (mevzuat.gov.tr), the Message Management System (iys.org.tr). Verification from official sources is recommended for articles, dates and fine amounts.
How It Works
Go-live in 5 steps
From preliminary analysis to live sync, the process consists of clearly defined, measurable stages.
1
Preliminary analysis and scope
The channels, data sources and systems to be integrated (SAP, CRM, e-commerce) are determined; the current approval status is mapped.
2
Integration setup
Your systems are connected to IYS CEREZGO™ via REST API and webhooks; data mapping and custom fields are defined.
3
IYS connection and reconciliation
Your IYS account is connected and existing approvals are bulk uploaded; conflicting records are cleaned with a reconciliation report.
4
Publishing the consent flows
Multi-channel opt-in flows and consent texts go live; rejection and complaint processes are defined.
5
Live sync and monitoring
Bidirectional sync runs; consent status, the audit trail and reports are monitored from the compliance dashboard.
Who Is It For
Who uses IYS CEREZGO™?
E-commerce and retail
Brands running high-volume SMS/e-mail campaigns and managing large numbers of approvals.
Banking and finance
Organisations needing auditable consent management integrated with enterprise systems.
Telecoms and subscriptions
Businesses with a large subscriber base that must manage rejection and complaint processes at scale.
Healthcare and insurance
Organisations working with special category data that must manage KVKK explicit consent together with IYS approval.
Organisations using SAP
Companies keeping customer data in SAP/ERP that want consent status synchronised from a single source.
Agencies and call centres
Service providers collecting approvals on behalf of multiple brands and managing the IYS obligation.
Frequently Asked
Questions on your mind
What is IYS explicit consent management?
IYS explicit consent management is the process of recording in the Message Management System (IYS) the approvals obtained from recipients before sending commercial electronic messages, querying them and processing rejection requests. IYS CEREZGO™ is an explicit consent management platform managing this process from a single centre; it collects approvals from web, mobile, POS and call centre channels, synchronises bidirectionally with IYS and retains an immutable audit trail.
How is IYS integration done?
IYS integration is done by connecting the organisation’s approval records bidirectionally with IYS (approval upload, querying, rejection processing). IYS CEREZGO™ builds this over a standard REST API and webhooks; while your team keeps working in the screen of its own SAP, CRM or e-commerce system, approval, rejection and complaint processes are synchronised with IYS in the background. The scope, channels and data mapping are determined in the preliminary analysis.
How is SAP integration with IYS done?
SAP-IYS integration is established by synchronising customer and approval data bidirectionally between SAP and IYS. IYS CEREZGO™ integrates with SAP first and foremost, as well as Salesforce, Microsoft Dynamics and other ERP/CRM systems via REST API and webhooks; the approval status is synchronised in real time between SAP, IYS CEREZGO™ and IYS, eliminating duplicate data entry. For enterprise systems not on the list, a custom connector can be developed.
What is the IYS API and how does it work?
The IYS API is the interface that enables approval upload, approval querying and rejection/complaint operations to run software-to-software, without manual entry. IYS CEREZGO™ is an API layer running in the background: when an approval is captured in your existing system it is automatically written to IYS, when a rejection request arrives it is applied across all channels, and every operation is recorded with a timestamp.
Which software should I choose for IYS explicit consent management?
When choosing IYS software, the criteria to consider are bidirectional automatic sync with IYS, integration with existing systems (SAP, CRM, ERP, e-commerce), multi-channel consent collection and audit-ready evidence records. IYS CEREZGO™ is an IYS explicit consent management solution developed by NESIL Teknoloji that meets all of these criteria on a single platform; it does not require your team to learn a separate panel and runs the process from within the application you already use.
How are approvals bulk uploaded to IYS?
Bulk approval upload to IYS is done by transferring existing approval lists to IYS in bulk and cleaning conflicting records with a reconciliation report. IYS CEREZGO™ automates the bulk upload, querying and reconciliation steps; it flags erroneous or missing records with an error report, ensuring data consistency with IYS.
Are explicit consent and IYS approval the same thing?
No. IYS approval is the permission to send commercial electronic messages under Law No. 6563 on the Regulation of Electronic Commerce; explicit consent is the permission to process personal data under Law No. 6698 (KVKK). In marketing activity, both are usually required together. IYS CEREZGO™ manages both consents in a single inventory, together with their evidence.
How is KVKK explicit consent management done with software?
KVKK explicit consent management is recording for what purpose, when and with which text version the consents for personal data processing were obtained, and processing withdrawal requests. IYS CEREZGO™ collects explicit consent with versioned text and time-stamped evidence and associates it with the IYS approval in the same inventory; the burden of proof under Law No. 6698 (KVKK) is thus met in a single system.
Why are IYS registration and approval upload mandatory?
With the amendment made on 4 January 2020 to the Regulation on Commercial Communication and Commercial Electronic Messages (Official Gazette No. 30998), service providers are required to register with IYS. If the approvals obtained are not recorded in IYS, commercial electronic messages cannot be sent to those recipients. Source: mevzuat.gov.tr / iys.org.tr.
Which messages do not require approval?
Prior approval is not required for messages such as those concerning an ongoing subscription, membership or partnership status, and collection, debt reminder, information update, purchase and delivery notifications. Where the recipient is a merchant or tradesperson, messages may be sent without approval until the right of refusal is exercised. IYS CEREZGO™ separates these exemptions by channel and content.
How is IYS managed for multiple brands or agencies?
Agencies and service providers sending messages on behalf of multiple brands must manage a separate approval inventory and IYS account for each brand. IYS CEREZGO™ manages the multi-brand structure from a single panel; it keeps each brand’s approval, rejection and complaint processes separate and reports the audit trail per brand.
How long does IYS integration take?
The duration becomes clear after the preliminary analysis, depending on the existing system and data structure. In API-based integrations, bringing IYS CEREZGO™ live is usually completed within a few weeks; the scope, channels and systems to be integrated are determined together in the preliminary analysis.
Is there a sanction for not complying with the IYS obligation?
Law No. 6563 prescribes administrative fines for sending commercial electronic messages without permission or with approvals not registered in IYS. Current fine amounts change every year according to the revaluation rate; verification of the current amounts from official sources is recommended. IYS CEREZGO™ helps protect against these sanctions by reducing the risk of non-compliance.